Trade Marketing Lab
A diagnosis, not a sales pitch

What an unanswered enquiry
really costs.

Trade firms know what a boiler swap or a full rewire is worth. Ask how many calls rang out while you were on the tools last month and nobody can tell you.

Get the free audit See what we build
Your figures, not oursTwo-minute readThe pitch is at the end

The number nobody writes down

A burst pipe, a dead boiler, a fuse that keeps tripping — they search, ring two or three firms, and book with whoever answers. You were up a ladder. That is why the job went.

Enquiries a month, all channels—
Proportion unanswered or answered late— %
Of those, the ones that would have converted— %
Clients lost × your average client value$ —
Annual cost of not answering$ — / yr

[MAKE THIS YOURS] — the columns are left blank deliberately. The audit fills them in with your market and your average client value.

Homeowners do not wait. A leak, a dead boiler or a tripping fuse is urgent — that caller rings the next firm on the list within a minute.

Three places they go

Missed calls, Quote follow-up and Local search

1
Missed calls

The phone rings while you are on a job. A voicemail is a promise to call back later than everyone else already has.

2
Quote follow-up

Estimates that are never chased. The homeowner assumes you did not want the work and books someone who did.

3
Local search

Homeowners search boiler repair [town] and emergency electrician near me. Without a page per service per town you simply do not appear.

Two-minute scorecard

Give yourself a mark

1. Enquiries get answered inside five minutes, whatever the hour
Office hours only does not count. Most enquiries arrive when you are shut.
2. I know how many enquiries we missed last month
If that needs a guess, you already have your answer.
3. There is a page for every service and every town we cover
A single services page ranks for nothing. Specificity is the whole job.
4. Enquiries are qualified before they reach me
Otherwise your day starts with sorting rather than selling.
5. Out-of-hours enquiries can book, not just leave a message
A message is not a booking.
6. I can show what the site and the phone produced last month
If not, decisions are made on how busy the month felt.

How to read it: 0–2 means the phone is losing you work today. 3–4 means the out-of-hours and follow-up gaps are the leak. 5–6 is unusual, and your remaining upside is qualification quality.

Hire for it, or answer everything without hiring

Employ or outsource
  • $1,800–$3,200 a month for office hours alone
  • Evenings and weekends still uncovered
  • Holidays, sickness and turnover included
The cohort build
  • Hundreds of local pages plus 24/7 intake
  • $500 refundable, then $299/mo
  • Live in 14 days, two guarantees in writing
See the build Take the audit
Free · one business day

Get your own number

Tell us your area and a typical month. You get back what slow replies and missed calls cost your trade business, plus the intake questions we would build for you.

No card, no obligation.